Pinterest attributes these declines to several factors, including lower traffic from search (driven by Google’s algorithm updates in November 2021) and the impact of competition for share of time spent from video-centric platforms, particularly in older markets. Overall global MAUs declined 5%, with a 4% drop in European MAUs, and a 3% decline in the rest of the world, compared to the same period last year.

and Canada fell to 92 million, a decrease of 8% year over year (YoY) compared to 100 million in the same period of the previous year. Pinterest’s Q2 2022 Shareholder Report shows that the platform’s average MAUs in the U.S. Pinterest’s monthly global user figures increased by 5% in 2022 Over the last three years, the company has seen global user growth increase at an 11% compound annual growth rate (CAGR). This is a slight decline from the platform’s high point in March of 2021, where they experienced 478 million MAUs worldwide. In September 2022, Pinterest reported 445 million monthly active users–up by 2 million users from the previous quarter. The platform now has 445 million monthly active users Source: Hootsuite 2022 Digital Trend Report 2. The platform beats Twitter, Reddit, and Quora, but ranks below social networks like Facebook, Instagram, TikTok, and Snapchat. In terms of global active users, Pinterest ranks as the 14th largest platform in the world as of January 2023. Pinterest is the 14th largest social network in the world See how Pinterest stats measure up against other social media networks and beyond.

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